Hi! I am Carolin Alex and have been selling my product on Amazon platform for one year. Everything was going on in better way but unfortunately since last one week I am facing troubles associated with my Amazon seller account and also I have observed the rise in Amazon order defect rate. Thus, I am totally annoyed of this speedy situation, now I am looking for some authentic source of solution that might help me to overcome such issue. Therefore please help me. Thanks in advance!
First of all, every Amazon sellers must have knowledge about what does metrics means. This might seem too confusing initially but no need to get overly worried due to your poor Amazon order defect rate. Since, it is a criterion to check out the seller’s level of customer service. Therefore seller will definitely be working honestly to avoid rise in ODR.
We will let you know about how to make calculation regarding order defect rate. It is actually calculated by the number of orders with defects divided by the number of overall orders received within a given time period. Orders with defects encompass all orders along with credit card charge back, negative feedback as well as guarantee claim registered by buyer. The appreciable percent of ODR is under 1%.
Usually issues existing with seller’s account leads to the Amazon seller account suspension.
Amazon considers the three things:
In case if buyers are constantly expressing dissatisfaction with the experience then this will be taken against you.
On the other hand, if a card user claims his or her bank about the deceptive transaction and after investigation if the complaint is found to be true then, cardholders are eligible to get the money back spent on the shopping from merchant.
It reflects the claim addressing about the grievances by buyers for not receiving items as per the assurance they has got.
All these above are responsible for increasing the Order defect rate finally, hence taking care to avoid this is an important task.
What are the disadvantages of high Order Defect Rate?
When Order Defect Rate begins to touch the marginal edge of its standard level then sellers lose their buy box.
Secondly, Amazon takes action to suspend seller account immediately along with holding payments with a view to refunding those to customers.
Whereas If ODR gets increased above 1%, then Amazon treats it as a symptom for some serious issues.
Methods to monitor ODR to keep your Amazon seller account away from any unwanted troubles:
With a view to keeping an eye on ODR, Channel Advisor’s Amazon dashboard may be used.
You can do it taking a look at marketplace > Amazon then ChannelAdvisor.
You would be able to observe Order Defect Rate on the right and beneath the Amazon Seller Reputation.
Apart from this, you can take reviews of performance over time in both percentage and value. It is the best way to realize by sellers that in what way they are being taken by Amazon.
Now have a glance at the legitimate method of improving Order Defect Rate:
It is quite significant to keep your eye on ODR so that you may trace any problem related to performance.
To initiate for improving ODR you may opt to follow the below-given aspects:
Take reviews of all customer feedback and then take initiative to respond according to the legitimate facts.
In the first step, try to access and address the feedback:
We strictly advise for reading all A-To-Z claims and customer feedback and primary drivers of your ODR. This will let you know about the literal reasons that have increased your Amazon ODR.
In case if you find that problem is taking place at repeated level, then keep in the top list of issues. To maintain a balance for you business, you may further carry on the following steps:
Again if you see the repetition of problems, then immediately ask Amazon for editing the feedback so as to avoid any unexpected changes in ODR.
You can prefer to make shipping as the foremost side. Apart from this, make sure about the fast delivery to customers and provide them with authentic shipment tracking information.
Take initiative to use the Fulfillment by Amazon that enables Amazon to pick, pack and ship the customer’s orders. Supporting the use of FBA service, you Amazon’s requirements will come to the desired edge.
On the whole, be careful for Amazon Order Defect Rate that it should not go high. Since it the most important aspect to keep the business in flow and also taking care of all pros and cons are necessary to avoid the further issue.
In spite of all these, if you still realize that Amazon Order Defect Rate has not come under control, then call our Toll-Free Number +1(844)-(444)-(4171). With the help of this, you may quickly get in touch with our competent team members who have been working for many years to guide sellers along with fixing troubles.