Selling on marketplaces is the best chance to increase your sales, both in your local country and internationally. With an extensive range of both specialized and generalist markets, online retailers are spoiled for choice. Of all the marketplaces, however, American giant Amazon is certainly the most strict. It has always been one of the most strict platforms and requires sellers to have a satisfaction rate of more than 90%.
To maintain these rights, Amazon sellers should comply with the rules established by the marketplace, otherwise their sales account will be suspended temporarily or permanently. Find out the causes why your Amazon seller account could be suspended & how to reactivate it.
Causes your Amazon seller Account could be suspended:
When you sell your products on Amazon, you should guarantee that you maintain a high quality customer service level that matches up with the Amazon’s sales performance targets. If your customer indicators do not meet these objectives, your account may be suspended because of poor performance.
What are the Amazon Seller performance objectives?
Objective 1: To have an order defect below 1%.
The Order defect rate (ODR) is the percentage of your orders that obtained a negative rating, an A-to-z Guarantee claim, or a service credit card chargeback.
Objective 2: To have a pre-fulfillment cancel rate of below 2.5%
The pre-fulfillment cancel rate refers to all cancellations of orders made, divided by the total number of orders over a given period.
Objective 3: To have a late shipment rate of below 4%
The late shipments rate is the total number of orders where the shipping has been estimated at 3 days or more after the order was placed, divided by the total number of orders for the given time period.
Note: If you do not meet the sales performance targets necessary by Amazon, the marketplace generally contacts you to give you time to enhance your performance within 60 days of the first warning.
Sales performance targets are not the only cause for suspending your Seller Account. Your Seller privileges may also be canceled as a result of a breach of sales policies and prohibited content rules established by the marketplace.
How can I reactivate my account once suspended?
If your seller Amazon Account has been suspended by Amazon, you will be able to appeal the decision of the marketplace by giving a plan of action. This plan will have to propose options to resolve the problems that have led to the suspension of your account. To reactivate your account, follow the steps mentioned below:
1.Recognize the source of the Problem
You will have to decide if your selling privileges/ rights have been canceled for reasons of poor performance or because of violation of sales policies and rules regarding content prohibited by Amazon.
2. Review your sales practices
If your sales performance is at the root of the issue, examine your customer feedback and recognize those that do not meet Amazon sales performance targets. If you are violating Amazon’s policies, assess your sales practices to work out which ones are leading to dissatisfied customers. Furthermore ensure if your product catalogue comprises items that could violate their sales policies.
3. Compose your Action plan
The goal of your action plan is to show Amazon you’ve recognized the source of the issue in your sales and/or inventory management, and to clarify how you’re going to solve it. The more perfect your action plan, the greater your chances of reactivation.
For example, if you get you have a high pre-fulfillment cancel rate, you must look at your inventory management process. This may tell that some of your products are going out of stock far too normally. It’s necessary that you do not sell products that are out of stock. You can keep away from this with Lengow’s automated rules feature that lets you to disable items from selling that have a low stock count. If you sell your products on different marketing channels, we recommend you to exclude those with lesser than 5 items in stock.
If your sales account has been suspended because of violations of Amazon policies, you should assess your sales procedures and inventory to decide if it includes prohibited content or restricted products.
Once your action plan has been composed, deliver it to the Amazon Sales Performance Team attached with your request to reactivate your Seller Account. Amazon will inform you within 48 hours with their decision.
Note: It is not automatically assured that your account will be reactivated after suspension.
To keep away from one-time or permanent suspension, Amazon supports sellers to frequently check their performance via the tool available in their Seller Accounts. This tool offers data on all client feedback, making it simple to see if the retailer is meeting their objectives.
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