Approximately with 2
billion monthly site Visitors, Amazon strictly controls sellers to maintain the
high quality of its marketplace. Most sellers have no setback following these
policies since they’re keen to access Amazon’s 2 billion site visitors shopping
for products each month.
As we know, Amazon’s rules are quite strict thus even the best of sellers have had their Amazon Accounts Suspended.
suspension is not the end of the world. Sellers can have their rights restored
by submitting an appeal.
For a successful
appeal, sellers have to show Amazon that they undoubtedly know why they were
suspended, and that they have a plan for resolving the issue and improving
their selling practices.
Why have my selling
privileges been removed?
You won’t be able to
resolve your issue if you can’t recognize it, so the first step in getting your
privileges reinstated is completely understanding why you were suspended.
Amazon will state the reason for your suspension in their notice email to you,
but you will wish to know in detail how Amazon defines these reasons to form a
Sellers on Amazon can be suspended for failing to meet Amazon’s performance targets, which are considered with 3 metrics:
- Order defect Rate (ODR): This metric
signifies the percentage of a seller’s orders that have received negative
feedback (one and two star ratings), an A-to-Z guarantee claim (a buyer
reporting an issue with their order), or a service credit card chargeback
(when a buyer disputes your order as a credit card purchase).
Amazon suggests that
sellers maintain an ODR that’s less than 1% to avoid suspension.
- Pre-fulfillment cancellation rate: This
metric signifies the number of order cancellations initiated by the seller
before the shipment is confirmed divided by the total number of orders in
that time period of interest. High pre-fulfillment cancellation rates are
regularly a result of poor inventory management.
Cancellation Rate = Cancelled Orders/ Total Numbers
Amazon suggests that
sellers maintain a pre-fulfillment cancellation rate that’s less than 2.5% to
- Late-Shipment rate: This metric
signifies the number of orders that are confirmed for shipment after the
ship date divided by the total number of orders in that period of
interest. A large number of late shipment rates frequently lead to
customer dissatisfaction since shipments that aren’t confirmed by their
ship date can’t be tracked.
Late Shipment Rate=
Orders with a ship confirmation that is completed after the ship orders/ Total
Amazon suggests that
sellers preserve a late shipment rate that’s less than 4%.
Violations of Amazon
Amazon considers in
maintaining a secure and pleasant experience for buyers with clear rules, so
the company will suspend sellers if you violate any of their five community
- Respect your commitment to buy or sell.
- Preserve current account information.
- Do not open a new selling account if
your selling rights have been removed.
- Give thoughtful feedback about your
- Do not fake yourself.
Amazon keeps these
guidelines big to cover a lot of situations sellers could encounter. Some of
these rules are pretty clear though, such as not faking your identity or
selling counterfeit goods, and should be simple for most sellers to follow.
Violations of Amazon
Rather than one set
of product rules, Amazon has specific product restrictions for each of their
products is grounds for Account suspension, thus sellers should examine the Restricted
Product Pages to make clear that their supply is suitable and whether their
supply categories need additional action, like getting pre-approval from
What may I do to
keep selling on Amazon?
To persist selling
on Amazon, you’re going to require to submit an appeal to Amazon Seller
sellers 17 days to submit an appeal, which can be delivered through the link
given in the suspension notice email. Submitting an appeal doesn’t assure that
your seller privileges will be restored, though Amazon does guarantee to review
each appeal carefully.
Amazon inquires that sellers appeal with a “Plan of Action” that details how they imagine to improve the issues that led to their Amazon account suspension. It’s very significant for sellers to put a lot of time and effort into their first submission because there’s no assurance that Amazon will give you the opportunity to submit a second revised plan. Some sellers reports being given a chance to give more explanation after a rejected Plan of action, but others have not been given another chance to appeal, leaving their accounts permanently banned.
Do not take this
chance. Boost your chances of having your selling privileges restored on your
first attempt with a stellar Plan of Action.
Writing a Successful
To get back Amazon’s
trust after your account has been suspended, you have to clearly define in your
Plan of Action the issue(s) in your selling and/or inventory management
practices and what actions you will take to resolve that issue.
reason for suspension
The excellent place
to start in writing your Plan of Action is to return to the notice that Amazon
sent to notify you of your suspension. This email must note whether your
selling privileges were removed because of a performance issue or because you
violated a seller policy or product rule.
If Amazon’s notice specified that you were suspended because of bad
performance, verify your Account Health Dashboard below the “Performance” tab
of your seller account to verify which metrics are not meeting Amazon’s
notice must indicate whether the performance issue is a high order defect rate,
a high late shipment rate, or a high pre-fulfillment cancel rate, but it’s a
best idea to verify the Account Health Dashboard so that you can note the
accurate metric amounts to include in your appeal.
Violation: If Amazon’s notice signify that you were suspended because of a
seller policy violation, you’ll require to believe whether your selling
practices are consistent with Amazon’s community rules.
Their rules are
somewhat extensive, so you’ll require to believe how your individual selling
practices might fall under each guideline.
At the similar time,
there are various rules, like whether your account information is updated, that
can be simply checked on your seller account.
violations: If Amazon’s notice specify that you were suspended because of a
product rule violation, you’ll require to ensure your inventory and inventory
intake process to find out which parts of your supply are prohibited and
require to be removed. Amazon may specially note the prohibited item type in
their notice, in which case you won’t require to review your entire inventory.
What you’ll do to
resolve the issue
There’s no set method
for explaining how you will resolve your issue since the actions you list will
depend on your unique seller issue. Having said that, there are some general
tips to keep in mind when listing your action points in your appeal:
- Be specific. Amazon declares that they
value accuracy in Plans of Action, so be as comprehensive as probable when
explaining your solution points. Beyond impressing Amazon, writing
detailed action points with clear steps will set you up for success if
your account is reinstated.
- Keep it brief You desire your action
points to be comprehensive, but that doesn’t mean each has to be an essay.
Amazon obtains plenty of seller suspension appeals, so they’ll be thankful
if you can convey your points with shortness. As a guideline, effort to
keep each point to less than a paragraph, and at most two.
- Don’t get emotional. You made a fault as
a seller, but that doesn’t mean your appeal should be a deepest apology.
All Amazon requires to know in order to feel comfortable reinstating your
privileges are the actionable steps you plan to take, so keep your points
objective and logistical.
- Don’t be defensive. If you make a
statement in your Plan of Action about how you believe your suspension is
unfair or why this issue isn’t your mistake, you’re failing to recognize
your issue as an Amazon seller, a key part of the Plan of Action. Amazon
has already find that you made a mistake as a seller, so you’re better off
accepting this as reality in your Plan of Action instead of trying to
demonstrate why you’ve been falsely accused.
Puzzled about how
these tips all come collectively? To help you start your action point writing,
here are some examples of action points based on different seller issues.
- A seller is suspended due to his high
pre-fulfillment order cancel rate, so he reviews his inventory management
practices and discovers that his cancellations are due to listed items
being out of stock. His Plan of Action could specify how he reviewed his
practices to form this conclusion, and how he plans to schedule a daily
inventory check to make clear that all listed items are in-stock and
available to ship instantly.
- A seller is suspended because his supply
of light bulbs doesn’t meet energy efficiency standards, a violation of
Amazon’s product rules. His Plan of Action could detail how she has
switched to a supplier that gives energy efficient light bulbs, and how he
has scheduled time to often check whether his inventory meets Amazon’s
- A seller is suspended because he has
obtained too much negative feedback, so he reviews his buyer’s comments to
decide that they are dissatisfied with his slow response time. His Plan of
Action might comprise information about how he reviewed and responded to
the buyer’s comments and recognized that the common issue was his slow
response time. Moreover, he could clarify how he will avoid the issue in
the future by scheduling a daily time to respond to buyer comments and by
downloading the Amazon seller app, which will let him to respond quickly.
- A seller is suspended because of his
high late shipment rate, so he reviews his shipments and order fulfillment
details to conclude that he has been sending orders out late because his
order volume has radically increased in recent weeks. His Plan of Action
might comprise how he reviewed his shipment and order history to reach
this conclusion and how he has revised his management strategy to
accommodate his higher volume of orders.
Common practices for
If your appeal is
successful and your Amazon seller privileges are reinstated, you’ll wish to do
the whole thing you can to keep away from suspension in the future. Here are a
few points that will help you track whether you’re meeting Amazon’s standards
for sellers or require to improve your practices.
- Check your Amazon reports on a normal
basis. The data in your Return, defective Orders, and Feedback reports
will give a clear sense of whether you’re time after time meeting Amazon’s
- Keep eyes on your order shipping. Unless
you’re an FBA seller and Amazon handles your shipping and delivery, you’ll
wish to make clear that customers are reporting on-time shipments and
appropriately packaged goods to prevent negative feedback or a high
- Double check your listing descriptions. Misrepresenting
your supply is a seller policy violation, so make clear that you are
correctly describing your items in your listings.
- Download the Amazon seller app for fast
communication. The earlier an issue is addressed the easier it is to
solve. Answer to seller account notifications and buyer messages
immediately with the Amazon Seller App.
- Analysis Amazon’s product rules before
adding new items. Ensure the restricted product rules for the items you
wish to add to make clear that they are not in violation of Amazon’s policies.
an inventory management system in place. If you’re continuously running
out of inventory and cancelling orders, you may wish to think getting
inventory management software like Sellbrite that will help keep your
pre-fulfillment cancellation rate small and reduce negative feedback.
Learn from the Experience:
Amazon knows that
its achievement counts on great sellers, so they won’t keep you suspended if
your Plan of Action is convincing and shows them that you won’t make the same
mistakes. That said, there are no assurance here — Amazon has permanently banned
sellers before, so boost your chances of suspension removal by taking the time
to craft the best appeal you can submit.
If your appeal is
received and your selling privileges are reinstated, take measures to prevent
suspension in the future. Amazon sets up their seller standards to guarantee
the satisfaction of buyers, so following their rules won’t just let you to keep
selling— it will also help you make positive Customer experiences which in turn
encourage your company’s growth.
Amazon is a flourishing, but strict marketplace. Preserve a clear understanding of their policies, and you’ll be able to steer clear of suspension by constantly checking whether you’re following the rules.
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